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Orion
Anod Squad · Specialist Profile

Orion

Campaign Manager

Runs Meta + Google in lockstep. Cuts losers fast. Doubles down on winners.

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What Orion does.

5/8 capabilities active · SS tier
  • Launches paid campaigns same-day
  • Paces budget across channels
  • Builds + tests audience segments
  • Orchestrates A/B creative variants
  • Rebalances spend hour by hour
  • Wires conversion tracking + pixelsSSS · Full Squad
  • Monitors CPL every hourSSS · Full Squad
  • Kills underperformers fastSSS · Full Squad
How Orion works

In 3 steps.

Step 01
Launch

Takes Nova's brief, builds the campaign stack across channels, and ships every variant Iris + Wren produced.

Loops in
novairiswrenpixel
Step 02
Monitor

Watches CPL, ROAS, frequency, and creative fatigue in real time. Flags broken pixels to Sage. Pages Kai if a creative goes off-brand.

Loops in
sagekai
Step 03
Optimize

Kills losers before they bleed. Scales winners same-day. Briefs Iris on the next round of variants. Logs winners to The Vault.

Loops in
iriswren

Orion + your stack.

5 channels · day 1
Meta Ads ManagerFacebook + Instagram campaigns
Google AdsSearch + Performance Max
TikTok AdsShort-form paid distribution
LinkedIn AdsB2B campaigns when relevant
StripeRevenue feeds attribution
Orion gets sharper every week. The Matrix learns from every reply, booking, and outcome — so next month they're better than this month.
The squad

Orion doesn't work alone.

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