Anod Squad · Specialist Profile
Orion
Campaign Manager
Runs Meta + Google in lockstep. Cuts losers fast. Doubles down on winners.
What Orion does.
5/8 capabilities active · SS tier
- Launches paid campaigns same-day
- Paces budget across channels
- Builds + tests audience segments
- Orchestrates A/B creative variants
- Rebalances spend hour by hour
- Wires conversion tracking + pixelsSSS · Full Squad
- Monitors CPL every hourSSS · Full Squad
- Kills underperformers fastSSS · Full Squad
How Orion works
In 3 steps.
Step 01
Launch
Takes Nova's brief, builds the campaign stack across channels, and ships every variant Iris + Wren produced.
Step 02
Monitor
Watches CPL, ROAS, frequency, and creative fatigue in real time. Flags broken pixels to Sage. Pages Kai if a creative goes off-brand.
Orion + your stack.
5 channels · day 1
Meta Ads ManagerFacebook + Instagram campaigns
Google AdsSearch + Performance Max
TikTok AdsShort-form paid distribution
LinkedIn AdsB2B campaigns when relevant
StripeRevenue feeds attribution
Orion gets sharper every week. The Matrix learns from every reply, booking, and outcome — so next month they're better than this month.
The squad