Anod Squad · Specialist Profile
Nova
Marketing Director
Maps the quarter. Sets the angle. Tells the squad where to aim.
What Nova does.
5/8 capabilities active · SS tier
- Owns 90-day strategic plan
- Sets brand voice + positioning
- Briefs the marketing squad weekly
- Runs KPI + revenue dashboards
- Tracks competitor moves + gaps
- Defines quarterly OKRsSSS · Full Squad
- Reviews campaign portfolio ROISSS · Full Squad
- Reports to founder weeklySSS · Full Squad
How Nova works
In 3 steps.
Step 01
Plan
Maps the quarter. Picks the wedge no competitor is naming. Sets the angle the squad will execute against.
Loops in
Step 02
Brief
Hands every specialist a clear mission with targets. Orion runs paid, Mei runs content, Iris owns visuals, Wren writes the words.
Nova + your stack.
4 channels · day 1
NotionStrategy docs + briefs
SlackSquad comms + standups
LinearProject + mission tracking
Looker StudioLive revenue dashboards
Nova gets sharper every week. The Matrix learns from every reply, booking, and outcome — so next month they're better than this month.
The squad